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Marketing Jul 27, 2023
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It was only until a few years ago till we were in awe of the capabilities that the internet had to offer to us. 

Easy acces to products and services, a large pool of information and whatnot made us feel extremely connected to the rest of the world irrespective of our geographical location. 

And just when we were getting a bit habitual of the benefits that were at our fingertips, we were introduced with this yet another technological advancement which is making not just the common people but the industry experts go gaga. 

Generative Ai has taken most of us aback and not just that, the word in the market is, it is transforming how things work for different industries and their segments from the very roots. 

While it is true that the real potential of the technology is still unfigurable as things are still evolving, some studies and experts suggest that it is indeed going to shake things up in the Marketing segment. 

If you are any bit curious to know how, keep reading. 🙂

What is Generative Ai and why is it the Buzzword? 

Generative AI is a powerful technology that mimics human creativity, enabling computers to produce original content like images, text, and even music.

In marketing, it can create personalized ads, engaging social media content, and product designs, revolutionizing how businesses connect with their audience.

Before moving forward let’s first discuss its various components: 

  1. Generative Models: These are the creative brains behind the magic. They learn from vast amounts of data to generate new stuff, be it images, videos, or text.
  2. GANs (Generative Adversarial Networks): It’s like a creative showdown! GANs consist of two parts: a “Generator” that creates content and a “Discriminator” that critiques it. They compete until the Generator becomes a master artist, producing hyper-realistic images and content.
  3. VAEs (Variational Autoencoders): They are dreamers, making things by learning patterns from data and then recreating new variations. Imagine a dream of a dragon—VAEs take elements from real dragons to conjure new ones.
  4. Reinforcement Learning: This one’s like training a pet. The AI learns by trial and error, getting rewards for doing well. So, it keeps improving its creative skills with each experiment.

Generative AI has unleashed a world of marketing possibilities, making personalized ads, creative content, and design ideas that dazzle and engage audiences like never before!

Let’s see what different studies suggest as of now: 

  1. Adobe’s Study on Personalized Content:

Adobe conducted a study and found that personalized content generated through AI-driven approaches had a 42% higher click-through rate compared to non-personalized content. This shows how Generative AI can help create tailored marketing material that resonates better with individual consumers.

  1. Gartner’s Prediction on Customer Experience:

According to Gartner, by 2025, more than 80% of customer interactions will be managed by AI. This includes Generative AI systems, which can analyze customer preferences and behavior to create highly relevant marketing campaigns, enhancing the overall customer experience.

  1. Google’s AutoML for Video Intelligence:

Google’s AutoML technology demonstrated how Generative AI can analyze video content and generate relevant metadata. This enables marketers to tag and categorize video content more efficiently, making it easier to target specific audiences and improve video marketing campaigns.

  1. Netflix’s Content Recommendation System:

Netflix’s success is partly attributed to its powerful recommendation system that uses Generative AI algorithms. By analyzing user viewing habits, it suggests personalized content, keeping users engaged and increasing customer retention.

  1. Chatbots and Customer Support:

Generative AI-powered chatbots have transformed customer support. According to a study by Salesforce, 64% of customers prefer chatbots for their instant responses and 24/7 availability. Chatbots use Generative AI to understand customer inquiries and offer quick and accurate solutions, leading to higher customer satisfaction.

  1. Social Media and Creativity:

Brands are using Generative AI to create engaging content for social media platforms. For example, Coca-Cola’s #ShareaCoke campaign generated personalized images with people’s names using AI. The campaign received a 2.5% increase in sales, showing how creativity through Generative AI can boost brand engagement.

These studies and statistics illustrate the growing impact of Generative AI in marketing, from personalized content creation and customer experience to improved recommendations and social media campaigns. As the technology continues to advance, its influence on marketing strategies is likely to be even more profound.

Riya Panwar

With more than 3 years of experience as a content marketer, Riya has explored different industries including B2B, SaaS and B2C sectors. She keeps keen interest in marketing and has been exploring the fundamentals of the domain ever since she started writing.


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