{"id":487,"date":"2023-05-11T15:45:42","date_gmt":"2023-05-11T10:15:42","guid":{"rendered":"https:\/\/thewhitepencil.com\/blogs\/?p=487"},"modified":"2023-05-11T16:05:13","modified_gmt":"2023-05-11T10:35:13","slug":"this-weeks-most-talked-in-marketing","status":"publish","type":"post","link":"https:\/\/www.thewhitepencil.com\/blogs\/this-weeks-most-talked-in-marketing\/","title":{"rendered":"This week\u2019s most-talked in marketing:"},"content":{"rendered":"

After 3 tedious days of this week, we\u2019re finally here with a few industry updates for those curious about what\u2019s been brewing worldwide in the marketing sector.\u00a0<\/span><\/p>\n

We are sure you can guess at least one of them. But let\u2019s not play along for long and dive straight into the deets.\u00a0<\/span><\/p>\n

#1 Andrea Soriani takes over Lucid Motors as VP of marketing:\u00a0<\/b><\/h3>\n

With more than 25 years of global experience in the industry, Mr. Sorian has great expertise in marketing strategy, communication, client experience, and other important marketing segments.\u00a0<\/span><\/p>\n

He had previously worked for prestigious companies like TAG Heuer North America, Maserati, and Ferrari.\u00a0<\/span><\/p>\n

Lucid Motors aims to set new industry benchmarks with this partnership and create luxury electric vehicles with the idea of contributing the most to the human experience.\u00a0<\/span><\/p>\n

\"White

The company took to Twitter to announce the collaboration on 9th May, leaving the brand\u2019s followers surprised.\u00a0<\/span><\/p>\n

#2 AI as an assistant and not a company resource\u00a0<\/b><\/h3>\n

According to a recent article published by Insider and the latest Microsoft survey, the industry is indecisive about AI\u2019s role and the potential repercussions of such a technology.\u00a0<\/span><\/p>\n

People, especially in the marketing and advertising industry, are astounded by the capabilities of the talked about AI tool named Chat GPT.<\/span><\/p>\n

\n\"\"