{"id":288,"date":"2022-07-13T14:14:43","date_gmt":"2022-07-13T08:44:43","guid":{"rendered":"https:\/\/thewhitepencil.com\/blogs\/?p=288"},"modified":"2022-07-18T16:09:00","modified_gmt":"2022-07-18T10:39:00","slug":"why-your-business-needs-branding","status":"publish","type":"post","link":"https:\/\/www.thewhitepencil.com\/blogs\/why-your-business-needs-branding\/","title":{"rendered":"Why your business needs branding in 2022 {Detailed Guide With Case Studies}"},"content":{"rendered":"

How about you go through this section first, so it all comes easy to you later on?\u00a0<\/span><\/p>\n

Jargon Buster:<\/b><\/p>\n

1. Visuals<\/span><\/p>\n

Visuals in branding refer to elements like logo, color schemes, typography, etc., that set the brand identity right along with some other vital components.\u00a0\u00a0<\/span><\/p>\n

2. Visual Identity\u00a0<\/span><\/p>\n

A visual identity answers who you are and what values you uphold to your audience.\u00a0<\/span><\/p>\n

3. Brand positioning<\/span><\/p>\n

It is structuring your brand\u2019s image, so it earns a distinctive foothold in the industry.\u00a0<\/span><\/p>\n

4. Brand messaging\u00a0<\/span><\/p>\n

The process through which a brand conveys its value proposition and overall personality via visuals or words.\u00a0<\/span><\/p>\n


\nConcept of branding<\/b><\/h2>\n

Branding could confuse people. Some might find it synonymous to marketing and some might not agree with the importance of branding altogether.\u00a0<\/span><\/p>\n

Ideally, branding is all about perception.\u00a0<\/span><\/p>\n

How does your audience perceive your brand?\u00a0<\/span><\/p>\n

It\u2019s about creating the experience, perception, or idea of your product or service that you would want your customers to have when they come in contact with your brand or think of a similar product.\u00a0<\/span>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/span><\/p>\n

Let\u2019s first break this idea down with an illustration.\u00a0<\/span><\/p>\n

If you were craving for fries, you would think of MC Donalds, unless some other brand has taken to your taste buds. Nonetheless, you would think of similar fast-food brands like Wendy\u2019s or Burger King.\u00a0<\/span><\/p>\n

Now go back to when we said you were craving for fries and analyse the reason any of these brands came to your mind instead of some home cooked potato fingers.<\/span><\/p>\n

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This is what makes branding a must in 2022:
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1. Great branding gives your brand an easily recognizable visual identity.<\/b><\/h5>\n

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<\/b>Case study 1:\u00a0 Layton Preparatory School\u00a0<\/b><\/b><\/h5>\n

A visual identity is more than a logo or the brand color scheme; it defines who you are and what your values are in a sight.\u00a0<\/span><\/b><\/p>\n

This is how strategists made a brand out of a regular family-oriented pre-school that needed a distinct positioning in the industry.\u00a0<\/span><\/b><\/p>\n

For Layton Preparatory School an appealing brand strategy was needed; one that will differentiate it from it\u2019s competitors. The idea was to position it as a fun yet growth-centred place for kids.\u00a0<\/span><\/b><\/p>\n

The brand\u2019s essence needed to reflect warmth and comfort for both parents and their children while conveying the brand message clearly. Hence, the logo:
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The brand positioning was done through the captivating tagline \u201cGrowing and Learning\u201d, clearly indicating the brand\u2019s promise of nurturing and supporting the children\u2019s development.\u00a0<\/span><\/p>\n

The usage of illustrations gave the brand a more lively spirit and helped build a connection between the school and clients.\u00a0<\/span><\/p>\n

This way each element of the strategy contributed to a brand positioning that could speak for itself.\u00a0<\/span><\/p>\n

Results? Unlike a regular school, Layton Prep School received considerable recognition and appreciation leading to a significant increase in the number of admission queries.\u00a0<\/span><\/p>\n

Once created, your brand\u2019s visual identity can make or break the deal. Great branding leads to an equally strong connection between your product and your target audience; any inconsistencies in the same can have a negative impact.\u00a0<\/span><\/i><\/p>\n

Case study 2: Tropicana<\/b><\/h5>\n

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Tropicana, the much loved fruit-juice brand decided to make some changes in its packaging back in 2009. Since packaging makes up a huge part of brand identity and recognition, the changes weren\u2019t really appreciated.\u00a0<\/span><\/b><\/p>\n

The consumer backlash on the step was so much that the company suffered a decline in sales by 20% costing around 30 million dollars within 2 months of introducing the same.\u00a0<\/span><\/p>\n

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