{"id":201,"date":"2022-03-08T13:51:02","date_gmt":"2022-03-08T08:21:02","guid":{"rendered":"https:\/\/thewhitepencil.com\/blogs\/?p=201"},"modified":"2022-04-14T18:26:36","modified_gmt":"2022-04-14T12:56:36","slug":"why-is-content-marketing-important-for-a-brand","status":"publish","type":"post","link":"https:\/\/www.thewhitepencil.com\/blogs\/why-is-content-marketing-important-for-a-brand\/","title":{"rendered":"Why is Content Marketing Important for a Brand?"},"content":{"rendered":"\r\n<p>Even though we are surrounded by content 24*7, it can be extremely challenging to define what content marketing stands for. When you do a google search for what content marketing stands for, you will get a different set of definitions, however, one that will be on top of several results is this one:<\/p>\r\n\r\n\r\n\r\n<p>Content Marketing is the business and marketing for building and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience &#8211; with the objective of driving profitable customer action.<\/p>\r\n\r\n\r\n\r\n<p>Now if we break down the definition, there are some things that come to the surface which together highlight what is content marketing.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1466\" height=\"583\" class=\"wp-image-147 lazyload\" data-src=\"https:\/\/thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/unsplash_g1Kr4Ozfoac.png\" alt=\"\" data-srcset=\"https:\/\/www.thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/unsplash_g1Kr4Ozfoac.png 1466w, https:\/\/www.thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/unsplash_g1Kr4Ozfoac-300x119.png 300w, https:\/\/www.thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/unsplash_g1Kr4Ozfoac-1024x407.png 1024w, https:\/\/www.thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/unsplash_g1Kr4Ozfoac-768x305.png 768w\" data-sizes=\"auto, (max-width: 1466px) 100vw, 1466px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1466px; --smush-placeholder-aspect-ratio: 1466\/583;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1466\" height=\"583\" class=\"wp-image-147\" src=\"https:\/\/thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/unsplash_g1Kr4Ozfoac.png\" alt=\"\" srcset=\"https:\/\/www.thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/unsplash_g1Kr4Ozfoac.png 1466w, https:\/\/www.thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/unsplash_g1Kr4Ozfoac-300x119.png 300w, https:\/\/www.thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/unsplash_g1Kr4Ozfoac-1024x407.png 1024w, https:\/\/www.thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/unsplash_g1Kr4Ozfoac-768x305.png 768w\" sizes=\"auto, (max-width: 1466px) 100vw, 1466px\" \/><\/noscript><\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">What is Content Marketing?<\/h2>\r\n\r\n\r\n\r\n<p>You download an app and open it up for the first time. You may see a splash screen that teaches you how to use the app as you swipe through it, or the developers may drop you directly into the experience. The visuals you see \u2014 from the navigation dots or animated fingers coaxing you to swipe, to the buttons, menus, basic layout, as well as any audio cues you may hear are all part of UI design.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>The goal is to \u201cattract\u201d. The content which you create must act as a magnet and attract the target audience.<\/li>\r\n<li>The content must have a \u201cwell-defined target audience\u201d. What this emphasizes is the need for content to attract the right audience who will serve your business.<\/li>\r\n<li>It should \u201cdrive profitable customer action\u201d. Every content should have a call to action making the next steps clear to the readers or clients.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column fit-code pt-5 pb-3 has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color: #fff176;\">\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"962\" height=\"540\" class=\"wp-image-181 lazyload\" data-src=\"https:\/\/thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/image-16.png\" alt=\"\" data-srcset=\"https:\/\/www.thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/image-16.png 962w, https:\/\/www.thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/image-16-300x168.png 300w, https:\/\/www.thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/image-16-768x431.png 768w\" data-sizes=\"auto, (max-width: 962px) 100vw, 962px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 962px; --smush-placeholder-aspect-ratio: 962\/540;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"962\" height=\"540\" class=\"wp-image-181\" src=\"https:\/\/thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/image-16.png\" alt=\"\" srcset=\"https:\/\/www.thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/image-16.png 962w, https:\/\/www.thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/image-16-300x168.png 300w, https:\/\/www.thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/image-16-768x431.png 768w\" sizes=\"auto, (max-width: 962px) 100vw, 962px\" \/><\/noscript><\/figure>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<p>Now that we have looked at what content marketing stands for, it is time to dive into the different ways it benefits a business.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">5 UX Design Best Practices Every Mobile App Creator Should Know<\/h2>\r\n\r\n\r\n\r\n<h5 class=\"wp-block-heading\">1. Helps establish trust<\/h5>\r\n\r\n\r\n\r\n<p>Building quality content helps create trusted relations with the audience. When people start reading your content, they start building an opinion about the brand. So the more engaging, valuable, and educational content you make, the more likely people will think of your brand in the same way.<br \/>Another way you can make your brand trustable through content is by publishing them on third-party websites and sharing them with influencers within your target market.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1466\" height=\"583\" class=\"wp-image-157 lazyload\" data-src=\"https:\/\/thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/unsplash_wD1LRb9OeEo.png\" alt=\"\" data-srcset=\"https:\/\/www.thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/unsplash_wD1LRb9OeEo.png 1466w, https:\/\/www.thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/unsplash_wD1LRb9OeEo-300x119.png 300w, https:\/\/www.thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/unsplash_wD1LRb9OeEo-1024x407.png 1024w, https:\/\/www.thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/unsplash_wD1LRb9OeEo-768x305.png 768w\" data-sizes=\"auto, (max-width: 1466px) 100vw, 1466px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1466px; --smush-placeholder-aspect-ratio: 1466\/583;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1466\" height=\"583\" class=\"wp-image-157\" src=\"https:\/\/thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/unsplash_wD1LRb9OeEo.png\" alt=\"\" srcset=\"https:\/\/www.thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/unsplash_wD1LRb9OeEo.png 1466w, https:\/\/www.thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/unsplash_wD1LRb9OeEo-300x119.png 300w, https:\/\/www.thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/unsplash_wD1LRb9OeEo-1024x407.png 1024w, https:\/\/www.thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/unsplash_wD1LRb9OeEo-768x305.png 768w\" sizes=\"auto, (max-width: 1466px) 100vw, 1466px\" \/><\/noscript><\/figure>\r\n\r\n\r\n\r\n<h5 class=\"wp-block-heading\">2. Helps drive conversion<\/h5>\r\n\r\n\r\n\r\n<p>The true importance of content lies in the role it plays towards conversion. Here are a few stats which hints towards the role of content in improving the website or app conversions &#8211;<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Content marketing gives a 6X greater conversion rate compared to any other digital marketing tool.<\/li>\r\n<li>Inbound marketers double their site conversion rates (from 6 to 12%) purely through content marketing efforts.<\/li>\r\n<li>According to 74% of the companies that Curata surveyed, content marketing has brought an increase in the leads, both in terms of quality and quantity.<\/li>\r\n<li>Video content helps provide high ROI, according to a report by CrazyEgg.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Content marketing enables you to connect with your prospective customers and educate them with the necessary information they need to make the purchase decision.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1466\" height=\"583\" class=\"wp-image-167 lazyload\" data-src=\"https:\/\/thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/unsplash_Un9uSIP_ewQ.png\" alt=\"\" data-srcset=\"https:\/\/www.thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/unsplash_Un9uSIP_ewQ.png 1466w, https:\/\/www.thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/unsplash_Un9uSIP_ewQ-300x119.png 300w, https:\/\/www.thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/unsplash_Un9uSIP_ewQ-1024x407.png 1024w, https:\/\/www.thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/unsplash_Un9uSIP_ewQ-768x305.png 768w\" data-sizes=\"auto, (max-width: 1466px) 100vw, 1466px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1466px; --smush-placeholder-aspect-ratio: 1466\/583;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1466\" height=\"583\" class=\"wp-image-167\" src=\"https:\/\/thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/unsplash_Un9uSIP_ewQ.png\" alt=\"\" srcset=\"https:\/\/www.thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/unsplash_Un9uSIP_ewQ.png 1466w, https:\/\/www.thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/unsplash_Un9uSIP_ewQ-300x119.png 300w, https:\/\/www.thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/unsplash_Un9uSIP_ewQ-1024x407.png 1024w, https:\/\/www.thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/unsplash_Un9uSIP_ewQ-768x305.png 768w\" sizes=\"auto, (max-width: 1466px) 100vw, 1466px\" \/><\/noscript><\/figure>\r\n\r\n\r\n\r\n<h5 class=\"wp-block-heading\">3. Improves SEO efforts<\/h5>\r\n\r\n\r\n\r\n<p>The key to ruling the web world lies in getting the SEO right. And the only way to push your SEO efforts is to publish content. The more quality content you put on your website, the greater will be the chances of your content ranking high on the web results.<\/p>\r\n\r\n\r\n\r\n<p>Now, naturally, when your content starts performing high on the google search results, people start visiting your website more, and the chances of them becoming your customer increases.<\/p>\r\n\r\n\r\n\r\n<h5 class=\"wp-block-heading\">4. Backs your marketing funnel<\/h5>\r\n\r\n\r\n\r\n<p>A marketing funnel is an approach that is followed to understand what stage a buyer is in. the intention of the funnel exercise is to push people closer to becoming customers. Here is what the different funnels are and the role that content marketing plays in each.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column fit-code has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color: #4c4c4c;\">\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"705\" height=\"945\" class=\"wp-image-174 lazyload\" data-src=\"https:\/\/thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/image-15-1-1.png\" alt=\"\" data-srcset=\"https:\/\/www.thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/image-15-1-1.png 705w, https:\/\/www.thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/image-15-1-1-224x300.png 224w\" data-sizes=\"auto, (max-width: 705px) 100vw, 705px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 705px; --smush-placeholder-aspect-ratio: 705\/945;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"705\" height=\"945\" class=\"wp-image-174\" src=\"https:\/\/thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/image-15-1-1.png\" alt=\"\" srcset=\"https:\/\/www.thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/image-15-1-1.png 705w, https:\/\/www.thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/image-15-1-1-224x300.png 224w\" sizes=\"auto, (max-width: 705px) 100vw, 705px\" \/><\/noscript><\/figure>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<h5 class=\"wp-block-heading\">5. Gives you a competitive advantage<\/h5>\r\n\r\n\r\n\r\n<p>In the digital space, the competition is cut-throat. Every brand is fighting for the same amount of screentime from users. With users&#8217; attention time lowering to mere less than 5 seconds, it becomes all the more difficult for a brand to capture and hold their attention.<\/p>\r\n\r\n\r\n\r\n<p>This is where content comes into the picture. Creatively written content &#8211; advertisement, headline, etc. can get businesses the attention they require from their prospective customers.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1466\" height=\"583\" class=\"wp-image-177 lazyload\" data-src=\"https:\/\/thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/unsplash_s8HyIEe7lF0.png\" alt=\"\" data-srcset=\"https:\/\/www.thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/unsplash_s8HyIEe7lF0.png 1466w, https:\/\/www.thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/unsplash_s8HyIEe7lF0-300x119.png 300w, https:\/\/www.thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/unsplash_s8HyIEe7lF0-1024x407.png 1024w, https:\/\/www.thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/unsplash_s8HyIEe7lF0-768x305.png 768w\" data-sizes=\"auto, (max-width: 1466px) 100vw, 1466px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1466px; --smush-placeholder-aspect-ratio: 1466\/583;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1466\" height=\"583\" class=\"wp-image-177\" src=\"https:\/\/thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/unsplash_s8HyIEe7lF0.png\" alt=\"\" srcset=\"https:\/\/www.thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/unsplash_s8HyIEe7lF0.png 1466w, https:\/\/www.thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/unsplash_s8HyIEe7lF0-300x119.png 300w, https:\/\/www.thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/unsplash_s8HyIEe7lF0-1024x407.png 1024w, https:\/\/www.thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/unsplash_s8HyIEe7lF0-768x305.png 768w\" sizes=\"auto, (max-width: 1466px) 100vw, 1466px\" \/><\/noscript><\/figure>\r\n\r\n\r\n\r\n<p>Now that we have looked at the many benefits of content marketing for a business&#8217;s growth, it is time to look at how to reach that level.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"font-jsb wp-block-heading\">We are now going to talk about how you can make the best content strategy for your brand.<\/h3>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">How to Make a Content Marketing Strategy?<\/h3>\r\n\r\n\r\n\r\n<h5 class=\"wp-block-heading\">Set your business goals<\/h5>\r\n\r\n\r\n\r\n<p>Before you start your content marketing journey, it is extremely important to understand what is your end goal with the activity. Is it to get leads? To get more readers? To get subscribers? Only when you know what you want to achieve through content marketing, you will be able to put an effort towards it.<\/p>\r\n\r\n\r\n\r\n<h5 class=\"wp-block-heading\">Know your target audience<\/h5>\r\n\r\n\r\n\r\n<p>The success of every content effort is dependent on the knowledge of who your audience is. You should know their age range, the device they use, platforms they go to when they are needing a solution that your brand provides, and the kind of content (video, images, blogs) they interact with the most.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1466\" height=\"583\" class=\"wp-image-179 lazyload\" data-src=\"https:\/\/thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/unsplash_VHXiGXxwOQ4.png\" alt=\"\" data-srcset=\"https:\/\/www.thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/unsplash_VHXiGXxwOQ4.png 1466w, https:\/\/www.thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/unsplash_VHXiGXxwOQ4-300x119.png 300w, https:\/\/www.thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/unsplash_VHXiGXxwOQ4-1024x407.png 1024w, https:\/\/www.thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/unsplash_VHXiGXxwOQ4-768x305.png 768w\" data-sizes=\"auto, (max-width: 1466px) 100vw, 1466px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1466px; --smush-placeholder-aspect-ratio: 1466\/583;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1466\" height=\"583\" class=\"wp-image-179\" src=\"https:\/\/thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/unsplash_VHXiGXxwOQ4.png\" alt=\"\" srcset=\"https:\/\/www.thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/unsplash_VHXiGXxwOQ4.png 1466w, https:\/\/www.thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/unsplash_VHXiGXxwOQ4-300x119.png 300w, https:\/\/www.thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/unsplash_VHXiGXxwOQ4-1024x407.png 1024w, https:\/\/www.thewhitepencil.com\/blogs\/wp-content\/uploads\/2022\/01\/unsplash_VHXiGXxwOQ4-768x305.png 768w\" sizes=\"auto, (max-width: 1466px) 100vw, 1466px\" \/><\/noscript><\/figure>\r\n\r\n\r\n\r\n<h5 class=\"wp-block-heading\">Get your SEO right<\/h5>\r\n\r\n\r\n\r\n<p>Once you know your audience and have established what you want to achieve with your content marketing efforts, the next step is to get your keywords and SEO right. You should have an understanding of what your customers are looking for. This way, you will be able to prepare your content strategy around what they are looking for.<\/p>\r\n\r\n\r\n\r\n<h5 class=\"wp-block-heading\">Analyze the competition<\/h5>\r\n\r\n\r\n\r\n<p>Once you know your audience and have a basic SEO strategy in place, you should analyze the competition. Note what type of content they are preparing, where are they getting the links from, and the keywords they are ranking on. The information that you get from this exercise can give you a starting point.<\/p>\r\n\r\n\r\n\r\n<h5 class=\"wp-block-heading\">Choose your distribution channel<\/h5>\r\n\r\n\r\n\r\n<p>The content industry is riddled with multiple distribution channels. You can distribute your blog on social media, on PR, through guest blogging websites, etc. What is important is to know which distribution channel works best for your industry, what platforms your customers frequent, etc.<\/p>\r\n\r\n\r\n\r\n<h5 class=\"wp-block-heading\">Build an editorial calendar<\/h5>\r\n\r\n\r\n\r\n<p>Build your editorial calendar around the topics you will be putting up along with the platforms and the distribution plan. Then, share the same across your content team to follow.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>It can be extremely challenging to define what content marketing stands for.<\/p>\n","protected":false},"author":5,"featured_media":208,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[47],"tags":[],"class_list":["post-201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why is Content Marketing Important for a Brand?<\/title>\n<meta name=\"description\" content=\"Even though we are surrounded by content 24*7, it can be extremely challenging to define what content marketing stands for.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thewhitepencil.com\/blogs\/why-is-content-marketing-important-for-a-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why is Content Marketing Important for a Brand?\" \/>\n<meta property=\"og:description\" content=\"Even though we are surrounded by content 24*7, it can be extremely challenging to define what content marketing stands for.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thewhitepencil.com\/blogs\/why-is-content-marketing-important-for-a-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Thewhitepencil Blogs\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-08T08:21:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-14T12:56:36+00:00\" \/>\n<meta property=\"og:image\" 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